You don't really think about Canadians having "patriotism", maybe because they seem like they're still a country in training. They still have the queen on their money and involved in their government, for instance. But they're so devoted to keeping Canadian "culture" intact that the government regulates it. Its a little hard to wrap your head around, but basically the government gives enormous tax breaks for industries that promote Canadian culture, including television production. They practically pay people to make television shows here as long as everyone and every piece of equipment is Canadian. This may be why getting into the country to work on a television show was so insulting to the people at customs. So, while Americans consider television production a competitive free industry, Canadians consider it a way to display national pride. This may also be why they go about their shows with such a air of intelligence. I can't imagine Canadians ever having a version of Jersey Shore.
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